This was a really solid set of challenges; how do you talk about the Olympics without talking about the Olympics? And how do you tell the origin stories of dozens of world-class athletes, celebrating the Western Australian organisations that helped them along the way? And then what do I do with giant pile of wildly-varied supplied imagery to get it consistent across 50+ executions and uh, appropriate for large format print?
The Paralympics half of the campaign is rolling out at the moment as well, if you happen to spot it in the wild.
Binge and Marketforce celebrate WWE coming to Perth with help from an iconic WA landmark
Cheers to Binge, the WWE, and the wonderful people at the Bell Tower who helped us get up to some real shenanigans.
Marketforce and the Fremantle Football Club remind WA that ‘The Best Things in Life are Freo’
The best things in life are getting big AFL team communications to a place of simplicity and warmth. A process made possible by a great client that deeply understood their own brief, actively stripping things back with us every step of the way to the point where the only logos on the out of home are on the clothing.
I was even able to shoot the suite of social stills on 35mm film while roaming around the film crew and extras. Genuine moments that were happening between actual members who were just stoked to be a part of something for the club they love.
Cheers Freo, thanks for the opportunity to challenge the category and tap into something that goes beyond sailing the pigskin through the sticks.
City of Perth, Marketforce and Flare team up to say sayonara to iconic Perth parking meters
Having that song stuck in my head made me realise how often I pick up cans of beans and shake them like maracas.