Skull Island Prawns cranks up the volume in new ‘Eat the Wild’ campaign via Bonfire, Perth

https://campaignbrief.com/skull-island-prawns-cranks-up-the-volume-in-new-eat-the-wild-campaign-via-bonfire-perth/

On the 20th of January, I sent a very long-time friend of mine the following text:

"Hypothetically, if I were to hire you to write and record a 30 second piece of music in the vein of Metallica, Slayer, with a bit of Converge/Nails, for the purposes of having a prawn play the song on guitar, including a solo, would you be keen?"

This campaign is a real cross-section of so many things I love. About creative. About craft. About design, music, branding, story-telling, world-building, and uh, a bit of general mischief.

Since January I've been glued to every pixel, every note, every frame and every tiny particle floating in 3D space. Months spent designing, illustrating, animating, photographing, typesetting, writing headlines and copy, making making-of music, and... guitar picks. And now it's out in the wild.

Watch the spot:

Thanks to Dylan, Heng and Ash at Austral Fisheries for believing in this from concept to market.

To Josh De Boer and Adam Keogh for the blood, sweat and tears rendered and Blendered.

To Matt Templeman and John Overthrow, who made me all nostalgic for the ol' days.

To Rene LeMerle, Sam Marshall, Bronagh Spence, Evan Dela-Grammaticas and Brayden Zuin for making the entire process a delight.

And Luke Williams whose endless enthusiasm to make great, well-crafted work, every day, is the reason this exists.

See how we made it:

WA women’s health organisation Luma launches new ‘We Hear You’ campaign via Bonfire

https://wa.campaignbrief.com/wa-womens-health-organisation-luma-launches-new-we-hear-you-campaign-via-bonfire-perth-2/

How do you articulate the feeling of saying something important, and having the person you’re speaking to conveniently rewrite your words in their head? We found a simple way to make this clear, encouraging women to speak to an organisation that really listens.

January 2026: Joining Bonfire as Senior Art Director

https://wa.campaignbrief.com/mike-dann-joins-bonfire-as-senior-art-director/

After some time off to hang out with my newborn kid, I made the move to Bonfire. The opportunity to help shape a creative department so soon after its inception was, and is, wildly exciting. Especially when you know the people behind the wheel are as hungry to do great work as you are.

Binge Bells awarded Silver and Bronze Skulls at PADC 2024

https://campaignbrief.com/kwpxpartners-vml-wildlings-block-branding-hypnosis-and-inhale-content-score-gold-skulls-at-annual-padc-awards-12-gold-37-silver-and-49-bronze-skulls-awarded-overall/

Silver
Out of Home & Experiential
Interactive, Installations or Experiential
“Binge Bells”
Binge x Marketforce

Bronze
Social Media
Social Campaign
“Binge Bells”
Binge x Marketforce

Bronze
Radio, Streaming & Audio
Up to 30 sec - Single
“Timing is Everything - Film Set”
Stonefruit WA x Marketforce

Such a huge achievement for everyone involved across all these pieces of work. It takes a lot people with a lot of energy, time and belief to send a good idea over the finish line without it sustaining life-threatening injuries in the process.

Thanks to everyone who helps us do silly (and meaningful, and effective) things.

Marketforce and WAIS launch new campaign celebrating the road to Paris from WA postcodes

https://wa.campaignbrief.com/marketforce-and-wais-launch-new-campaign-celebrating-the-road-to-paris-from-wa-postcodes/

This was a really solid set of challenges; how do you talk about the Olympics without talking about the Olympics? And how do you tell the origin stories of dozens of world-class athletes, celebrating the Western Australian organisations that helped them along the way? And then what do I do with giant pile of wildly-varied supplied imagery to get it consistent across 50+ executions and uh, appropriate for large format print?

The Paralympics half of the campaign is rolling out at the moment as well, if you happen to spot it in the wild.

Binge and Marketforce celebrate WWE coming to Perth with help from an iconic WA landmark

https://wa.campaignbrief.com/binge-and-marketforce-celebrate-wwe-coming-to-perth-with-help-from-an-iconic-wa-landmark/

Cheers to Binge, the WWE, and the wonderful people at the Bell Tower who helped us get up to some real shenanigans.

Marketforce and the Fremantle Football Club remind WA that ‘The Best Things in Life are Freo’

https://wa.campaignbrief.com/marketforce-and-the-fremantle-football-club-remind-wa-that-the-best-things-in-life-are-freo/

The best things in life are getting big AFL team communications to a place of simplicity and warmth. A process made possible by a great client that deeply understood their own brief, actively stripping things back with us every step of the way to the point where the only logos on the out of home are on the clothing.

I was even able to shoot the suite of social stills on 35mm film while roaming around the film crew and extras. Genuine moments that were happening between actual members who were just stoked to be a part of something for the club they love.

Cheers Freo, thanks for the opportunity to challenge the category and tap into something that goes beyond sailing the pigskin through the sticks.

City of Perth, Marketforce and Flare team up to say sayonara to iconic Perth parking meters

https://wa.campaignbrief.com/city-of-perth-marketforce-and-flare-team-up-to-say-sayonara-to-iconic-perth-parking-meters/

Having that song stuck in my head made me realise how often I pick up cans of beans and shake them like maracas.