The best things in life are getting big AFL team communications to a place of simplicity and warmth. A process made possible by a great client that deeply understood their own brief, actively stripping things back with us every step of the way to the point where the only logos on the out of home are on the clothing.
I was even able to shoot the suite of social stills on 35mm film while roaming around the film crew and extras. Genuine moments that were happening between actual members who were just stoked to be a part of something for the club they love.
Cheers Freo, thanks for the opportunity to challenge the category and tap into something that goes beyond sailing the pigskin through the sticks.
