This was a really solid set of challenges; how do you talk about the Olympics without talking about the Olympics? And how do you tell the origin stories of dozens of world-class athletes, celebrating the Western Australian organisations that helped them along the way? And then what do I do with giant pile of wildly-varied supplied imagery to get it consistent across 50+ executions and uh, appropriate for large format print?
The Paralympics half of the campaign is rolling out at the moment as well, if you happen to spot it in the wild.
